Christine is a highly experienced and versatile professional with a strong background in design and art direction. With a focus on brand identity and graphic design, she has over 17+ years of experience and takes successful corporate creative ownership and development of branding and designing marketing materials.

She excels in her design skills to implement all phases from concept through production. Her specialty has been designing for a variety of projects, from product collateral, brochures, direct mail, sales material, white papers, best and final, proposals, digital and print ads, social media posts, website and email banner ads, presentation decks, trade show booths, conference event themes, as well as campaigns, marketing, and brand initiatives.

Christine’s skills also extend to team coordination and vendor negotiation. She finalized her Contractor Role, working remotely for the CVS Media Exchange at CVS Health on the east coast, and is open to new opportunities.

PROFESSIONAL EXPERIENCE

Art Director | Design Consultant – Aliso Viejo, CA

2019 – Present

Provides and creates creative concepts based on customer interaction, designing, troubleshooting, producing a final product for PowerPoint Presentation, Social Media Graphics (FB, LI, X), Logos, Ads, Branding, and Brochures. Assist nonprofits with mission critical design projects to advance their mission and goals. Clients: Robert Half (The Moore Agency), Conway Marketing Group, (Synergy Health Partners), Progressive Foot Care, American Cancer Society

CVS Media Exchange at CVS Health – Woonsocket, RI

January 2023 – April 2024

Senior Designer Contractor, Remote | Heart Haus Advertising Creative Services

CMX is the retail media network of CVS Pharmacy. A data-led, technology-driven media network that enables partners to reach CVS ExtraCare customers through a variety of digital platforms.

Developed and positioned the CMX brand. Executed the design of the successful launch of the CMX LinkedIn social media site by designing the website elements (banners, hero images), and LinkedIn posts. Executed creative concepts for print and email banner ads, capabilities PowerPoint deck, sell sheet templates, tentpoles, as well as campaigns, marketing, and brand initiatives. 

Collaborates with the creative and marketing team members to drive and create compelling digital and print assets across all channels. Ensuring, the Sales Teams, Senior and C-suite Executives, look polished, and prepared with quality presentations. 

• Takes ownership of projects from concept through production while collaborating with creative and marketing teams.

• Brainstorms, thinks out-of-the-box, exploring better ways to design visually compelling stories for marketing assets.

• Create prototypes, that effectively communicate design concepts and enhance the usability of products.

• Ensures high standards and quality assurance across all work produced so it is cohesive, consistent, and on brand.

• Accepts feedback and refines own work with limited supervision.

• Works cross-functionally with the content marketing and product marketing teams to craft slide decks, and one sheets for the CMX B2B markets.

• High level of initiative, meticulous attention to detail, and excellent follow-up skills.

• Support departmental goals with sophisticated designs that compel action and help drive positive business outcomes.

Tabula Rasa HealthCare | PrescribeWellness – Irvine, CA

2020 – 2022

Graphic Designer, Remote | Marketing

PrescribeWellness is a leading provider of digital communications solutions for the healthcare industry. LinkWellness, its Software as a Services (SAAS) platform delivers unified multi-channel secure digital communications to improve patient health, wellness, and outcomes, to a cost-effective approach.

Executes creative concepts into communication materials for internal and external audiences. Provides and creates creative assets for web, email, digital ads, campaigns, marketing materials, while maintaining brand guide standards.

• Social Media Graphics (FB, LI, TW, IG)

• Blog Graphics (WordPress) 

• Digital Ads & White Paper

• Internal & External Collateral Design

• Trade Show Booth Event Design

• Interactive Client Experience PowerPoint Presentation

Elevance Health | CareMore Health Plan – Cerritos, CA 

2014 – 2018

Designer II | Marketing

CareMore, (now Carelon Health) a subsidiary of Elevance Health, previously known as Anthem, through its Carelon brand, is an integrated health plan and care delivery system for Medicare and Medicaid patients.

As the Lead Designer, provided a key role in creative strategy and development of print graphics including print and digital ads, flyers, brochures, direct mail, signage, banner ads, and campaigns. Adhered to CMS guidelines, following strict brand rules when co-branding marketing collateral for Anthem subsidiaries: Blue Cross, Blue Cross Blue Shield, and Anthem HealthKeepers.

• Translated communication objectives into solid creative strategies, both visually and conceptually. Developed and implemented complex projects from idea stage through design, mock-up, finalizing, and meeting customer expectations while building customer loyalty.

• Design, conception, marketing and branding promotional materials, for various products, including newsletters, marketing event kits, sell sheets, and PowerPoint presentations.

• Supported projects by developing high-quality designs and speed-to-market, proofread with error-free execution, maintaining customer satisfaction while meeting strict deadlines.

Leading Jewelers Guild, Inc. – Culver City, CA  

2013 – 2014

Freelance Senior Graphic Designer

Designed layouts, large format banner ads, website banner ads of diamond rings and pendants for jewelry catalog, supporting smaller well-established retailers nationwide.

• Proofread, maintained image library, and prepared final files to send out to press, maintaining error-free files, meeting clients’ deadline for printing and mailing expectations.

• Retouched final art and created clipping paths for each imagery.

• Developed strategic conceptual design, implementing all phases through production.

KPMG LLP – Los Angeles, CA  

2012 – 2013

Senior Designer | National Design Proposal Production Services

KPMG is one of the “Big 4” – provides Audit, Tax and Advisory services to their clients.

Provided creative, visually compliant, timely design, tailoring graphic concepts while adhering to firm standards and brand compliance. Designed and supported project management for layouts of proposals, presentations, reports, sales materials, and other corporate collateral.

• Created concepts based on customer interaction, designing, revising, troubleshooting, and producing final product.
• Supported team of designers and internal clients across the region, ensuring all designed collateral be communicative and brand effective, while keeping high quality processes cost-effective and turn-times low.

MedImpact Healthcare Systems, Inc. – San Diego, CA  

2003 – 2011

Senior Graphic Designer | Marketing Shared Services

MedImpact is a full service, transparent Pharmacy Benefits Management Company (PBM).

Takes full design ownership of the MedImpact Logo and MedImpact Brand, revised branding, marketing materials, brand standards, and new look and feel of marketing strategy. Implemented brand ID program, bringing internal/external communications and promotional materials under unified corporate identity, resulting in significant increase in company growth and brand awareness.

• Ensured brand consistency throughout all marketing collateral, invitations, and print advertising.
• Provided art direction, explored and conceptualized design options, developed, implemented final designs for print, brand identity, and consumer product collateral.
• Negotiated price with quality vendors, reducing costs for Creative Services.
• Led multiple projects, collaborating with Sales Associates, Clinical and Operations Team, and Account Executives, developing and maintaining the creative vision.
• Provided creative solutions for marketing, including direct mail, brochures, logos, sales tools, newsletters, PowerPoint presentations, posters, RFPs, ads, invitations, banners, trade shows, and themes for the yearly Annual Client Conference with highly influential Keynote Speakers: General Colin Powell, USA (Ret.), and Newt Gingrich.

Jobson Medical Information – New York City, NY  

Prior to 2003

Design Director | U.S. Pharmacist Publication